Your CCTV records 12 hours a day. Here's what it could tell you.
Most shops, malls and restaurants already film every visitor. The footage gets watched only when something goes wrong, then it's overwritten.
By Stella Nurina Susanto · October 2026Walk into almost any mall, supermarket or busy restaurant in Jakarta and you'll find cameras at the doors, over the tills and along the corridors. They were installed for security. They run all day, every day. And for most of that time, nobody looks at what they record.
That footage already holds answers to questions operations teams ask every week. Computer vision is simply a way to read it without anyone sitting in front of a screen.
Five questions your footage can answer
- When are we actually busy? Visitors counted hour by hour, weekday against weekend, so rosters and opening hours follow real traffic.
- Where do people go, and where don't they? A heatmap of the floor shows the paths people take, where they stop and which corridors stay empty.
- Which storefronts turn passers-by into visitors? Comparing people who walk past a store with people who walk in separates a traffic problem from a storefront problem.
- How long are the lines at the till? Queue length and waiting time by hour show when another counter should open.
- Did the promotion change anything? Traffic before, during and after an event, measured the same way each time.
What it doesn't need
No new cameras and no installation visit. The analysis runs on recordings you already keep. Nobody is identified either: the system counts anonymous shapes, and every number is a total or an average across people.
How it works in practice
- Your IT team exports 48 hours of footage from the cameras you already have: ideally one weekday and one weekend day, opening to close.
- You send a floor plan. A phone photo of the directory map is enough.
- We count and build the metrics, usually within five working days.
- You get a dashboard of your own floor and a 30-minute walkthrough.
Where it works less well
Cameras placed for security aren't always placed for counting. A camera that looks straight down at an entrance counts well; one aimed at the ceiling or into bright sunlight doesn't. Very dark areas and heavily crowded scenes are harder. Before you upload, we go through your cameras with you and say which ones are worth using, so you don't spend your IT team's time on footage that won't help.